15 August 2007
Hotel rolls out Frequent Inactive Traveller (FIT) Programme
Emperor bed an option
GENEVA, Switzerland -- While many hotels are offering healthier meals,
expanded
 exercise facilities, even personal fitness consultants, the Traveller Hotel Group (THG) is taking a different
tack in addressing the increased number of portly guests who are staying at its
hotels. Knowing that few people are likely to change their behaviors
because of a couple of healthy meals or a day at the gym, THG's program,
instead, indulges their heavy guests in devitalizing dietary selections
and extreme inactivity.
Called the Frequent Inactive Traveller Programme, or FIT Programme,
guests can accumulate programme points that can be exchanged for a
smorgasbord of gifts from room upgrades to midnight refrigerator raids. (In a peculiar irony of acronyms, the
FIT Programme is modeled after the company's Frequent Active Traveller
Programme, or FAT Programme, which was put into place only a year ago.)
Typically one point is awarded for every dollar spent, with awards
beginning at 500 points.
According to Avoir DuPois, spokesperson for THG, "Guests in the FIT
Programme are offered special menus featuring high calorie, high fat,
high sodium, processed foods. These selections are available through
room service 24 hours a day. Guests who order often, repeatedly and
abundantly are rewarded with double FIT points. Moreover, our staff
members are trained to encourage FIT Programme guests to sleep late and move infrequently—and then only slowly."
The company's plan to cater to the larger traveler is moving forward as
it renovates many of its guest rooms.
"While competitive hotel chains are offering free
Flabomizer treatments," notes DuPois, "THG is installing
Emperor Beds (see photo above) in all of its properties. These beds are
larger than California king-size beds by two feet and can sustain as
much as 860 pounds. Emperor Beds are expected to be available in every
THG hotel by year's end."
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© 2007 Applied Psychology
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