7 June 2007
O'Hare Airport in search of new name
You could win $100,000
CHICAGO, Ill. -- The branding of large public facilities has become
commonplace: Busch Stadium, Petco Park, FedEx Field, HP Pavilion and
Pepsi Center, to
name a few. That trend is now spreading to the travel industry.
Not only has Google struck a deal with the state of Hawaii to
"re-slogan" Kauai as
"The Google Garden Isle," Sir Richard Branson, in an arrangement with the
International
Oceanographic Organization, the group overseeing the world's oceans,
will change the name of the Atlantic Ocean to the Virgin Atlantic Ocean.
Even so, it was a surprise to many travelers who showed up at
Milwaukee's General Mitchell International Airport this past month to
find that it had been renamed Ronco Field.
A similar experience greeted air travelers in New Jersey. There they
found that the
Port Authority of New York and New Jersey, which has operated Newark
Liberty International Airport under a lease with the City of Newark
since 1948, changed the airport's name to Morgan Stanley
International Airport.
And the trend seems to be continuing. Travel Fox has learned from
reliable sources that Denver International Airport is in talks to
change that facility's name to Coors Rocky Mountain High Aerodrome.
Chicago's
O'Hare International Airport is also getting on the bandwagon. But
instead of waiting for suitors to approach it, the airport is courting corporations to add their moniker to their
terminal. Even more interesting is that Travel Fox has been contracted
by the
airport's board of directors to oversee the renaming of its facility.
In turn, Travel Fox sponsored a contest among its readers for their help
in naming the world's
busiest airport. The winning entry, selected by
the airport commission was "Chicago We-Know-Corn-Snow Internationo"
submitted by Joni Gewiphed of Ramell Heights, Ill. For her win, Ms.
Gewiphed received an all-expenses-paid
vacation for two at a La Couvier Hotel Resort
of her choice, first-class, round trip transportation on
JetRed, and $100,000 spending money.
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© 2007 Applied Psychology
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