9 November 2006
Hollywood celebrities bed down
hotel guests in
Las Vegas
Paris Hilton spotted cruising Strip hotels
 GENEVA
-- The competition in the upscale hotel business is fierce. In order to
hold on to their current customers and to win new ones, lodging companies are continually
adding new products and services.
Marriott International, for instance, boasts an extensive corporate
incentive program. Westin Hotels and Resorts has gone smoke-free. The W
Hotels have the W bed. And Hyatt Hotel guests can wake up to personalized greetings from loved ones back
home.
Not to be left out of the competition, Traveller
Hotel Group (THG) announced today that next month it will roll out its Tuck-You-In program.
The program works like this: When a reservation is booked, guests can
sign up to have
their favorite personality—or a least a person who is the spitting image
of that personality—come to their room to tuck them in for the night.
Then, once guests have arrived and are ready to retire for the night, they
simply slip on their jammies, call the
front desk and wait for Brad Pitt or Jessica Simpson or whoever they
requested to arrive (with milk and cookies!) and tuck them in.
THG has contracted with Celebrity Imposters International, LLC of
London to have over 1500 celebrity look-alikes on call at each of its
435 luxury resort and spa properties in North America, Europe and Asia.
According to Janeris Younhööf, company
spokesperson for the imposter supplier, it has
set up dispatch offices in each participating hotel and can respond to
a guest's request within 15 minutes with almost any fake celebrity from Christina Aguilera to Frank Zappa.
Younhööf said that in a two month trial program, over 6,700 personalities were dispatched
to rooms in the company's flagship North American property, the Las
Vegas Galactica. Not surprisingly, most requests were for celebrities in the entertainment business;
the least requests were for celebrities in the agricultural,
nanotechnology and academic
fields.
The twelve most popular celebrities requested by women
were George Clooney, Jake Gyllenhaal, Denzel Washington, Sean Connery,
Terry Riley, Owen Wilson,
Antonio Banderas, Jackie Chan, the Rock, Johnny Depp, Dr. Phil and Anne Heche.
The dozen most popular celebrities requested by men were Salma Hayek,
Halle Berry, Anna Kournikova, Heidi Klum, Paula Deen, Lucy Liu, Beyoncé
Knowles, Scarlett Johansson, Tyra Banks, Pamela Anderson, Dr. Phil and
Anne Heche.
On the other hand, Younhööf
noted that the least popular dozen requests among both men and
women were for Phillis Diller, Bill O'Reilly,
Larry Ellison, Osama Bin Laden,
Rosanne Barr, O.J. Simpson, Dan Quayle,
Michael Jackson,
Condoleeza Rice,
Terrell Owens, Rush Limbaugh and
Laura Schlessinger.
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© 2006 Applied Psychology
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