2 March 2006
Tour company offers "incredibly" priced holidays
A few restrictions apply
 LONDON
-- Sunshine Getaways, a U.K. based holiday tour company, announced that
beginning next month, it will offer "incredibly low-cost holiday travel
packages." According to Brian Werchesner, spokesman for Sunshine
Getaways, its clients will be able to book one-week, all-inclusive
travel to tropical destinations for as little as €39 per person, double
occupancy.
Werchesner notes that these holiday packages include first-class,
round-trip airfare and suite level rooms at top-of-the-line, Michelin
five-star, Caribbean resort properties.
When asked by Travel Fox how his company could offer such incredibly low
rates, Werchesner said, "We have been in business for half a century so
we know our way around the upscale, leisure travel market and we have
built up a lot of loyalty with our vendors over those years. Also,
following an industry trend, we have placed a few restrictions on
travel."
When asked about those restrictions, Werchesner replied that they were
all spelled out in the advertising copy. Travel Fox contacted Obermeyer
& French, the public relations firm handling the advertising for
Sunshine Gataways, and found that to include in the advertisements the
"few restrictions" referred to by Werchesner required that the company
take out oversized ads so that all the fine print could be displayed.
Upon reading that fine print, Travel Fox has determined that the rate is
only available to couples who hold Molvadian passports, who make their
reservations between 03:40 and 03:55 on July 10, who pay in cash with
yertas and who can holiday from July 11 through July 18.
In-credible rates, indeed.
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© 2006 Applied Psychology
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