20 July 2004
Erhart Verner forms support group for travelers
Six million join in first month
BIG SUR, Calif. -- Erhart Verner, who played a key role in the human
potential movement of the early 1970's, is back. Verner has established
the first world-wide emotional support group for travelers.
Verner
was an automobile salesman who, during a test drive in 1968, happened
upon a commune on the California coast.
He was immediately struck with the idea that people would actually pay
to have others—regardless of ability or qualifications—tell them how
they should feel about particular events occurring in their lives.
Following his brief "pit stop" at the commune, Verner returned to the
Peugeot dealership in Salinas where he was working, tendered his
resignation, and set out to form his own "community village." Setting up
camp farther south along the Pacific coast, he advanced a
form of meditation called Erhart's Stress Desensitization or "esd."
Unfortunately for Verner, this turned out to be a
largely unpopular movement due to an overshadowing by a similar sounding
program operating in the same geographic region.
Verner, however, has persevered. For the past three decades he has had
some limited success in recruiting members for his movement.
But now, seeing the potential of more and more travelers in more and more stressful
situations, he believes that he has identified a membership that is
ripe for calming mantras and soothing teas.
According to spokesperson Sunrise Feather-Glow, "Erhart will marry
today's technology with yesterday's cultural enlightenment movement and
apply it to traveling. He
will use Bluetooth wireless technology to connect travelers to each
other as well as to his Institute and will set up "emotional release
stations" in major airports across the U.S. and overseas.
The program, called E-Support for Travelers, or EST, has already
signed up over six million travelers and is expected to attract another
34 million before the summer travel months are over.
More information about EST can be found at www.helpgetmeoutofthedamnairport.com.
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© 2004 Applied Psychology
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