5 December 2003
Vegas "Strip" goes mainstream
Businesses find that less may get them more
LAS VEGAS, Nev. -- The Mandalay Bay hotel has made quite a splash with the
recent opening of its Moorea Beach Club. The club, open only to hotel
guests who are at least age 21, permits topless sunbathing.
Women are allowed into the beach area for free
Sunday through Thursday, but men must pay $25 on weekdays and $35 on
weekends.
Now other local businesses are following the trend.
Wygant Realty, for instance, has hired showgirls to host open house tours
of it properties in Henderson from 3:00pm to 5:00pm on Tuesdays through
Thursdays. According to Dawn Merchansky, office manager for Wygant, "The
women will be professionally attired in leather pumps, business skirts,
and silver pendants with the Wygant crest."
Ramona Chepteel, assistant manager of the Southern Nevada
Museum of Automotive Radiator Caps said, "If it works for the Mandalay,
it may well work for us." Ms. Chepteel was referring to a new museum admission policy to allow
topless viewing of the what is advertised as "the largest collection of radiator caps on display
in the free world." Every Monday through Friday,
topless women over the age of 21 will be admitted free at the museum's
Las Vegas Blvd. location. Men under the age
of 21 will be denied admission while men 21 and over will be charged
$4.00.
The trend is even extending beyond commercial establishments. For
example, the Clark County School District is considering the idea of
"topless teaching" after receiving a proposal from a concerned citizen
who thought that it would be a no-cost way to cut down on truancies.
(The school board has yet to decide on the matter.)
And in what some community leaders say is "pushing the envelope," the
Transcostal Church in nearby Boulder City may be asking it parishioners
to bare more than their souls when it introduces topless pot luck
dinners at its fellowship hall as a way to increase its membership—as
well to inspire current members.
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© 2003 Applied Psychology
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